DMC To Star In New Ads For Foster Children

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DMC To Star In New Ads For Foster Children

Post by totalindustry on Sat May 10, 2008 6:57 pm

Hip-Hop legend DMC will hold a press conference on Monday (May 12) to announce a new partnership with Children’s Aid and Family Services, a Paramus, New Jersey based non-profit organization serving children in the state’s foster care/adoption system. DMC will serve as the face of CAFS’s new “It’s Cool to Care” campaign. “When [children in foster care] look at me, I want them to say, ‘You’re the same as me.’ I want them to understand that there is no one more special than them in this world,” said the pioneering Run-DMC co-founder. DMC will serve as the face of the new campaign, gracing billboards, video and radio PSAs, as well as CAFS’s web site. DMC has championed foster children since 2000, when his parents revealed that he was adopted as he gathered information for his autobiography.

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